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Prime Coalition empowers philanthropists to invest charitable capital into market-based solutions to fight climate change. Commercial products and services that could, at scale, achieve significant climate impact often struggle to raise sufficient financial support. Just 1% of US private foundations’ grant power alone would more than double the amount of equity and venture funding currently deployed to early-stage clean technology. Prime Coalition has a unique methodology for measuring companies’ emissions reduction potential (ERP), a much-needed tool for investors looking to deploy catalytic capital.